TL;DR
Only collect data you need, encrypt it at rest and in transit, limit access to those who require it, and have a plan for deletion requests. 4 critical items must be fixed before launch, 7 important items within the first week, and 5 recommended items when you can.
Quick Checklist (5 Critical Items)
Data Minimization 4
Data Protection 4
Access Control 4
User Rights 4
Data Is a Liability
Every piece of personal data you collect is a potential liability. A breach exposes that data. Regulations require you to protect it. Users expect you to handle it responsibly.
The best protection is not collecting data in the first place. For data you must collect, minimize it, protect it, and delete it when you no longer need it.
What user data should I encrypt?
Encrypt passwords (hash them), social security numbers, financial data, health information, and any data that could cause harm if exposed. Also encrypt data at rest in your database and in transit over the network.
How long should I keep user data?
Keep data only as long as needed for its original purpose. Define retention periods for each data type. After the period ends, delete or anonymize the data. GDPR and other regulations may specify maximum retention periods.
Do I need consent to collect user data?
It depends on the data type and your jurisdiction. GDPR requires consent or another legal basis for processing. Even where not legally required, getting consent and being transparent builds user trust.